Meet the zealots

Libby Rose, President

libby@abzcreative.com

“Meeting adjourned! Back to work!”

• She keeps the pulse of the biz – keeping everyone in line and business booming.
• She has a fairy wand; she’s not afraid to use it.
• When not cracking the whip, she’s chasing after her grandkids and wandering the globe sharing her adventures via Wandering Rose Travels.

Martin Rose, Client service director

martin@abzcreative.com

“If you want pretty, we can do pretty. But we’re so much more than pretty.”

• Nothing gets him more excited than solving client marketing challenges with long-term, strategic solutions.
• Rumor has it he was once a pirate. We still call him “Cap’n” just in case.
• He’s a man of many talents and many pairs of yoga leggings.
• He’s figured how to combine his passions of travel, writing and photography as seen on Wandering Rose Travels.

Elizabeth Engle, Strategist | Senior writer

elizabeth@abzcreative.com

“Let’s outline the big picture, then nail down the details.”

• She captures clients’ unique messages in a voice that commands attention.
• A lifelong passion for the written word, plus promotion and photography dabblings, sparked her love of creative marketing.
• She travels the world in search of inspiration, fueled by local libations and a sailing addiction.

Preston Smith, Strategist
Traditional + Digital

preston@abzcreative.com

“Data fuels great strategy. Just try to bring me down off that soapbox.”

• He’s a strategy fanatic; that’s all there is to it.
• He lives for understanding our clients’ needs and developing the map to get there.
• He tried open-mic stand-up comedy once. It didn’t go so well.

Regan White, Creative director

regan@abzcreative.com

“Can we rework this copy?”

• She’s a zealot for knockout copy and second-to-none customer service.
• Nothing makes her swoon more than a beautiful turn of phrase.
• She’s a founding member of Yale University’s first, all-female sketch comedy group, The Sphincter Troupe. (She had no hand in the name. She promises.)

Carrie Lock, Account lead | Production manager

carrie@abzcreative.com

“The paper samples are in my office next to the zombie flamingo.”

• She brings order to chaos, morphing communication messes into masterpieces.
• A free-spirited detail freak, she’s been sighted perusing spreadsheets in a tutu.
• She’ll get to the bottom of any project, but her free time is spent reaching new heights as a rock climber.

Erica Harouff, Account lead | Media planner

erica@abzcreative.com

“I’ll make a spreadsheet for this.”

• Managing massive media buys and complex account details is her forte.
• She launched our one-woman Chicago office and clocks in at 7 a.m. to work Eastern time with us.
• She cut her marketing teeth managing Anheuser-Busch brewery tours and can still spout fun facts about your favorite brews.

Katie Oliver, Copy writer | Video producer

katie@abzcreative.com

“The AP Stylebook is my spirit animal.”

• Securing the perfect b-roll for the perfect sound bite is her JAM.
• Puzzles are her thing. Bring on a mess of project details and watch her emerge on the other side with a great solution.
• We’re a little worried she’ll move to Costa Rica to work among the sloths.

Brittany Facinoli, Senior designer
Traditional + digital

brittany@abzcreative.com

“Due in an hour? Sure, I can fit that in.”

• From print to websites, she has her hands in all things design – “multitasking” is her middle name.
• She’s a fanatic for designing creative that offers the best possible user experience.
• Unabashed foodie, she keeps the office updated on the hottest places to eat in Charlotte.

Gwen Saunders, Senior designer
Digital + multimedia

gwen@abzcreative.com

“I tested this e-blast on 22 platforms. And it’s mobile-friendly.”

• She wrestles daily with internet browsers and email providers to make your web marketing beautiful, functional and versatile.
• She runs distances others drive. (Almost as fast!)
• She’s always scouting the next adventure abroad, though her request for a new, exotic office location hasn’t been granted yet.

Sarah Smith,  Accountant

sarah@abzcreative.com

“There’s a typo in this brochure, I can feel it.”

• As one of our lead proofers, we’re pretty sure she has a sixth sense for spotting stuff.
• Need a project report? Have an invoice question? Forget Siri, we have Sarah.
• She mostly works from her home office with the “help” of her three children.

Jim Tobalski, Project consultant

jim@abzcreative.com

“You can’t create a pickle by sprinkling vinegar on a cucumber – you have to soak it. Just like marketing communications.”

• He’s done it all over 39 years – from the photo darkroom as a marketing intern to the corporate boardroom as an executive.
• He loves evaluating a company’s brand.
• Jim invented hiking. (At least that’s what a squeaky voice inside his head claims.)