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A website audit is an investment that everyone should make at least every three years. This becomes a working document that establishes a baseline and helps you set and measure website performance goals. By understanding who is using your site and how they are using...

7 tips to decide if you should commit to your marketing agency or call it quits and move on. My fiancé proposed on a blustery beach near Charleston, South Carolina, in February 2015. Even though we’d been dating for four years and the heat was on,...

Google serves up geo-targeted results based on your desktop’s IP address or your mobile phone’s GPS location. Local SEO is the process of optimizing a business for specific categories of products and services in a specific geographic location. When done correctly, it can boost impressions,...

YouTube’s billion plus users watch hundreds of millions of hours of video every day. Facebook boasts more than 1 billion video views daily. Adding video to your marketing mix is no longer a subject for debate — it’s a must to engage online audiences. More and more...

Not all parenting one-liners passed down through the generations are unhelpful. In fact, as a dad who’s also a marketer, I see a lot of cross over between the things I say to my children and some strategic marketing best practices, especially within emerging digital...

The truth of link building is that quality links are natural byproducts of a well thought out marketing plan. Are there certain tactics to building links that don’t necessarily require fantastic content? Yes. Am I going to teach you some of those tactics in this...

Brand journalism is not new. Evidence of brand reporting and content creation can be found throughout history. However, brand journalism burst into the modern era in 2011 when Cisco launched its own news website, The Network, and hired journalists to write for it. By the fall...

You see it in the news and wonder, “Why didn’t I think of that?” New businesses, and Internet startups in particular, are thrilling to be a part of. But those overnight success stories are far and few in between. For every single success story you...