ABZ Creative Partners
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Advertising & design

Disclaimer: This is not a post about why email marketing is important, nor what content is necessary to enhance your campaigns. I'm speaking primarily from a design standpoint, as that is my expertise as a user experience designer. There is...

7 tips to decide if you should commit to your marketing agency or call it quits and move on. My fiancé proposed on a blustery beach near Charleston, South Carolina, in February 2015. Even though we’d been dating for four years and the heat was on,...

With the ability to see up to an estimated 10 million colors, our eyes are constantly bombarded with a wide spectrum. But how do these colors affect us? As a designer or marketer, it’s essential to understand the lasting effect of color on emotion and...

We frequently find that clients and prospects are frustrated with inconsistency in producing their brand colors. Accurate color reproduction is a huge challenge today for all firms. But it is a challenge that can be successfully met with the right approach, due diligence and testing....

In prepping for an upcoming trip to Europe, I’ve spent endless hours searching online for bus tickets, hostels and other travel information. As a designer, I can’t help but notice some trending elements across the web. I’m also keenly aware of how much more likely...

In the world of digital, we’re all fighting for attention – we know this all too well as marketers. So finding something unique to captivate your audience is key to success. And in this ever-changing, highly visual medium, that can be quite the challenge....

We are evolving creatures, especially in how we think as consumers. Things are competing for our attention, loyalty and money everywhere we look. So brands have to up our game to both grow our customer base and nurture existing clientele. It's not enough to rely...

Two-thirds of emails are now opened on mobile devices, so mobile design is crucial. If you do not have access to responsive HTML email templates or the resources to custom code a responsive design, follow our infographic guide for email design inspiration....

Many people use the changing of the year as an opportunity to turn a new leaf, setting goals for lifestyle changes and self-improvement. Forty-five percent of Americans say they usually make New Year’s resolutions, and yet only eight percent of people achieve their resolution goals....

In the digital age, content spreads like wildfire. Infographics, in particular, are on the rise as an effective way to share data-heavy information. ...

It’s not glamorous, but proofreading is an essential part of the creative process. Airtight proofing can help your message shine. While publishing content laden with mistakes reflects poorly on you, your company and your brand. All copy editing should be completed before any design is done....

We’ve been hearing for years that print is on its way out of the creative world. It may be down, but it’s certainly not out. Print is no longer the only game in town, but it’s refocused and alive and well in many relevant areas....