ABZ Creative Partners
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Digital marketing

Disclaimer: This is not a post about why email marketing is important, nor what content is necessary to enhance your campaigns. I'm speaking primarily from a design standpoint, as that is my expertise as a user experience designer. There is...

Cash registers will be ringing, Santa Claus is bursting into flames and all I want for Christmas is gift cards. ABZ Creative Partners’ latest insightful infographic unwraps the stats behind the most wonderful time of the year....

SEO and ROI – nothing polarizes digital marketers more. Let’s face it, marketing budget decisions are often made based on a channel’s expected ROI, or return on investment. And that’s a good thing. ROI can be a marketer’s best friend because it can quantify the value...

Our fresh fall infographic chronicles the exponential growth of pumpkin-flavored products – with sales up 79 percent since 2011. Good old pumpkin pie filling still dominates market share, with $135 million in 2014 sales. But other innovative products are gaining ground, with dog food sitting in...

A website audit is an investment that everyone should make at least every three years. This becomes a working document that establishes a baseline and helps you set and measure website performance goals. By understanding who is using your site and how they are using...

Google serves up geo-targeted results based on your desktop’s IP address or your mobile phone’s GPS location. Local SEO is the process of optimizing a business for specific categories of products and services in a specific geographic location. When done correctly, it can boost impressions,...

Not all parenting one-liners passed down through the generations are unhelpful. In fact, as a dad who’s also a marketer, I see a lot of cross over between the things I say to my children and some strategic marketing best practices, especially within emerging digital...

The truth of link building is that quality links are natural byproducts of a well thought out marketing plan. Are there certain tactics to building links that don’t necessarily require fantastic content? Yes. Am I going to teach you some of those tactics in this...

Brand journalism is not new. Evidence of brand reporting and content creation can be found throughout history. However, brand journalism burst into the modern era in 2011 when Cisco launched its own news website, The Network, and hired journalists to write for it. By the fall...

You see it in the news and wonder, “Why didn’t I think of that?” New businesses, and Internet startups in particular, are thrilling to be a part of. But those overnight success stories are far and few in between. For every single success story you...

On-page SEO factors are specific traits of a given web page that can influence search engine ranking. The beauty of on-page SEO is that you have complete control over these important search signals. These attributes form the foundation of SEO and are what many in...

In prepping for an upcoming trip to Europe, I’ve spent endless hours searching online for bus tickets, hostels and other travel information. As a designer, I can’t help but notice some trending elements across the web. I’m also keenly aware of how much more likely...

“Should your organization hire a chief content officer?” speaker Rebecca Lieb, Altimeter Group’s digital advertising and media analyst, asked at a recent digital marketing conference. “The new era of marketing is all about creating a culture of content. In short: You can’t afford not to...

Content is king, right? You’ve heard it a million times. In fact, you might not even read the rest of this post because you’re so tired of hearing about it. But do you really know why content is king? I’ll give you a hint: it...

In the world of digital, we’re all fighting for attention – we know this all too well as marketers. So finding something unique to captivate your audience is key to success. And in this ever-changing, highly visual medium, that can be quite the challenge....

“Mobilegeddon” has been coming for a long time now. But on February 26, 2015, Google made it official on their Webmaster Central Blog. In a massive effort to provide the highest quality search results that are optimized for all devices, Google will begin to rank...

Every day, 100 million internet users watch online video. Video is proven to have higher information retention than other forms of media. Learn why and how to embed a YouTube or Vimeo video into your website’s HTML....

Google thinks of high quality backlinks as “testimonials” for your website and rewards you for them. Similarly, any links that Google deems unnatural, spammy or toxic can cause your organic traffic to plummet, and in extreme cases, even cause Google to de-index your site from...

If you’ve read the other parts of this SEO series and you’re not having fun yet, don’t despair because this one is bound to get you excited. In part five of this SEO checklist series, we discuss how URL redirections and site architecture play an...

Two-thirds of emails are now opened on mobile devices, so mobile design is crucial. If you do not have access to responsive HTML email templates or the resources to custom code a responsive design, follow our infographic guide for email design inspiration....

The old adage, “keep your friends close and your enemies closer,” is very appropriate when it comes to search engine optimization. How your web pages stack up against others is the difference between getting new leads and not. A 2013 study by Chitika, an online...

Before diving into the nitty-gritty, all search engine optimization experts know that detailed keyword research is the foundation of SEO. One must understand when, how, and most importantly, what, people are searching before one can begin to optimize content....

Welcome to part two of our SEO checklist series that focuses on where to start an SEO campaign. Step one is creating a website audit scorecard to measure the overall SEO health of your site. Whether you’re an in-house expert, an agency guru or an...

Many people use the changing of the year as an opportunity to turn a new leaf, setting goals for lifestyle changes and self-improvement. Forty-five percent of Americans say they usually make New Year’s resolutions, and yet only eight percent of people achieve their resolution goals....

This first part of our 12-part SEO checklist series covers: the basics of search engine optimization (SEO), why your website needs it, how to pick a good SEO agency, and why SEO should be involved in the beginning stages of any digital strategy....

In the digital age, content spreads like wildfire. Infographics, in particular, are on the rise as an effective way to share data-heavy information. ...

A common misconception is that search engine optimization (SEO) wizards can just wave our wands and make websites rank on the first page of Google. I’m letting you in on a little secret – we’re muggles just like you. And there is no magic, one-size-fits-all formula...

With more than 70 million total users generating approximately 90 percent of total social media shares online, Pinterest provides a unique environment for engaging your target audience and showcasing your brand. Harness the power of Pinterest for your social media strategy with these five simple...

There are hundreds of premium search engine optimization (SEO) tools available, but navigating which paid and free SEO tools are the best is an enormous task. Paid tools are absolutely necessary in that they provide advanced features, automated reporting options, custom segmentation, competitive intelligence, and...

Most digital marketing managers and email-marketing specialists have developed their own techniques, processes and benchmarks for success over time. But with rapid changes in the ways audiences consume content, it’s important not to get too comfortable with your email marketing habits. Even though it is one...

Research shows that you have 10 seconds to pique interest before a website visitor decides to stay or leave. That’s it – just 10 seconds. According to the Neilson Norman Group, 28 percent is the theoretical maximum amount of words users would be able to read on...