ABZ Creative Partners
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Marketing strategy

It’s an old story, and it was recently retold at a weekly prayer group I attend. It goes a little something like this: A blind boy sat on the street begging for money with a sign that read: “I am blind. Please help.”...

Our fresh fall infographic chronicles the exponential growth of pumpkin-flavored products – with sales up 79 percent since 2011. Good old pumpkin pie filling still dominates market share, with $135 million in 2014 sales. But other innovative products are gaining ground, with dog food sitting in...

7 tips to decide if you should commit to your marketing agency or call it quits and move on. My fiancé proposed on a blustery beach near Charleston, South Carolina, in February 2015. Even though we’d been dating for four years and the heat was on,...

Not all parenting one-liners passed down through the generations are unhelpful. In fact, as a dad who’s also a marketer, I see a lot of cross over between the things I say to my children and some strategic marketing best practices, especially within emerging digital...

Brand journalism is not new. Evidence of brand reporting and content creation can be found throughout history. However, brand journalism burst into the modern era in 2011 when Cisco launched its own news website, The Network, and hired journalists to write for it. By the fall...

You see it in the news and wonder, “Why didn’t I think of that?” New businesses, and Internet startups in particular, are thrilling to be a part of. But those overnight success stories are far and few in between. For every single success story you...

Content is king, right? You’ve heard it a million times. In fact, you might not even read the rest of this post because you’re so tired of hearing about it. But do you really know why content is king? I’ll give you a hint: it...

We are evolving creatures, especially in how we think as consumers. Things are competing for our attention, loyalty and money everywhere we look. So brands have to up our game to both grow our customer base and nurture existing clientele. It's not enough to rely...

We can all use a reminder to focus on being thankful for family, friends, food and our many blessings. But the warm, fuzzy ideas of togetherness and gratitude are far from trending these days, as the Thanksgiving brand gets gobbled up by other holidays and...

It was a crisp Saturday afternoon in the fall of 2003 when a group of fellow graduate students and I gathered at Starbucks to discuss a class project. While waiting to place my order, I noticed a new seasonal beverage featured on the blackboard above...

A common misconception is that search engine optimization (SEO) wizards can just wave our wands and make websites rank on the first page of Google. I’m letting you in on a little secret – we’re muggles just like you. And there is no magic, one-size-fits-all formula...

With more than 70 million total users generating approximately 90 percent of total social media shares online, Pinterest provides a unique environment for engaging your target audience and showcasing your brand. Harness the power of Pinterest for your social media strategy with these five simple...

If your hospital will soon be celebrating a big milestone such as an important anniversary, grand opening or some exciting news, the right planning can create a lasting impression with employees, current patients and prospective patients....

There are hundreds of premium search engine optimization (SEO) tools available, but navigating which paid and free SEO tools are the best is an enormous task. Paid tools are absolutely necessary in that they provide advanced features, automated reporting options, custom segmentation, competitive intelligence, and...

Most digital marketing managers and email-marketing specialists have developed their own techniques, processes and benchmarks for success over time. But with rapid changes in the ways audiences consume content, it’s important not to get too comfortable with your email marketing habits. Even though it is one...