ABZ Creative Partners
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Photo & video

You’ve got your gear, you’re ready to shoot. Before you get started, here are a few tips to make sure you’re getting the most out of your smartphone video. 1. Watch out for ambient noise — it will be difficult to edit out later, maybe impossible to...

YouTube’s billion plus users watch hundreds of millions of hours of video every day. Facebook boasts more than 1 billion video views daily. Adding video to your marketing mix is no longer a subject for debate — it’s a must to engage online audiences. More and more...

With the ability to see up to an estimated 10 million colors, our eyes are constantly bombarded with a wide spectrum. But how do these colors affect us? As a designer or marketer, it’s essential to understand the lasting effect of color on emotion and...

In the world of digital, we’re all fighting for attention – we know this all too well as marketers. So finding something unique to captivate your audience is key to success. And in this ever-changing, highly visual medium, that can be quite the challenge....

Every day, 100 million internet users watch online video. Video is proven to have higher information retention than other forms of media. Learn why and how to embed a YouTube or Vimeo video into your website’s HTML....

You’ve got a great plan for video marketing — don’t let it fall flat by missing the mark on content. Sure, you probably know the basics of conducting an interview, you may even have loads of experience, but don’t underestimate the unique challenges of video. These...

Good video content produced quickly and inexpensively can be a great low-investment, high-return tactic for any strategic marketing campaign. When producing video in-house, follow these tips for interviewing subjects and composing your finished product. Minimize background noise. Beware of ambient (background) noise such as air conditioners, loud...