ABZ Creative Partners
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Novant Health's Remarkable You healthcare billboard. Charlotte, NC. Novant Health's Remarkable You healthcare marketing campaign creative
Turning the tide of chronic disease

Category
Digital design, Media planning, Strategy development, Traditional design, Video
About This Project

To help turn the tide of chronic disease in our region, Novant Health engaged ABZ for marketing strategy development and implementation of their community wellness initiative, “Remarkable You.” ABZ developed custom content — healthy lifestyle articles, infographics, recipes and videos — for the campaign microsite, which served as the call to action destination for all online and offline strategies. ABZ then created an arsenal of tactics including broadcast TV, print advertising, environmental and print collateral to drive consumers to the site.