ABZ Creative Partners
Blog
Owners’ manual for new dads

Category
Photography, Traditional design
About This Project

How do you communicate new baby information to dads in a way they will relate to and remember? We took the novel approach of turning the dull and boring into a brochure modeled off a car owner manual. Eating became fuel consumption. Diapering became looking under the hood. All presented in a quick-to-reach design with custom photography.