ABZ Creative Partners
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St. Jude Children's Hospital advertising - Charlotte, NC. Novant Health and St. Jude affiliation healthcare billboard in Charlotte, NC
Teaming up to beat pediatric cancer

Category
Digital design, Photography, Traditional design, Video
About This Project

When longtime client Novant Health affiliated with St. Jude Children’s Research Hospital®, they relied on ABZ to craft an announcement campaign that would generate excitement and seamlessly link the two brands. With a focus on the enhanced benefits the affiliation brings to pediatric cancer patients and a desire to connect to real patient stories in creative, ABZ created print advertising, eblasts and display ads, billboards and environmental signage, a radio commercial and an online video geared for social sharing, as well as a media plan for the campaign.