We know that ideas, no matter how big, are worthless without flawless execution. That’s why Ged Doughton, a passionate entrepreneur and former UNC Chapel Hill basketball player, asked ABZ Creative Partners to help him develop First Easy Pass, a digital community for basketball coaches, players and parents. From market research and competitive analysis to web design and social media marketing, our strategists and designers helped First Easy Pass establish itself as a one-stop shop for Charlotte’s basketball community. We wove the same passion Ged has for the game throughout the website to amazing effect. Our data-driven approach to inbound marketing drove nearly 10,000 website visitors at a 20.29% average monthly growth rate in the first 12 months.