A large, multi-specialty medical group enlisted ABZ to gauge the overall performance of its website. ABZ conducted a thorough website audit, evaluating critical metrics including traffic volume trends year over year, visitor behavior, user device trends, referral sources and on-page SEO performance. While the clinic’s site had experienced a positive growth trend over a four-year span, ABZ uncovered significant SEO issues that were severely limiting the clinic’s search engine results page (SERP) rankings and subsequently its volume of organic traffic. ABZ applied on-page SEO fixes across the site’s 3,000+ URLs, which resulted in big gains for organic traffic and reductions in visitor bounce rate.
Results of on-page SEO fixes: