10 Jul SEO tips for Internet startups
You see it in the news and wonder, “Why didn’t I think of that?” New businesses, and Internet startups in particular, are thrilling to be a part of. But those overnight success stories are few and far in between. For every single success story you hear, there are hundreds of others that didn’t work out.
If you build it, they will come … if you know SEO
In the 1989 inspirational movie, “Field of Dreams,” Kevin Costner hears a mysterious voice from the cornfields that says, “If you build it, they will come.” Well, the ghost in that cornfield was referring to a baseball diamond in Iowa – not social commerce websites.
You can build a fantastic website that solves the greatest problem on the planet and no one will ever see it unless you implement the right inbound digital marketing strategies.
One of those strategies is search engine optimization. That’s why the folks at Yuno, a Charlotte, NC, based social commerce site, engaged ABZ Creative Partners to help them improve their search rankings for competitive branded terms.
What is Yuno?
Think about it: how do brands currently reward customers for buying products and spreading the word to others? You can sign up for credit cards or email discount programs. But then what? You end up getting hundreds of emails a year with maybe one good 15 percent off deal on Black Friday that you would’ve gotten anyway.
Andre Walters of Yuno.co decided that there was a better way to reward customers for being brand advocates.
Yuno is an online platform that helps people discover and shop for millions of products. Every time users buy through Yuno, they receive cash back when someone else buys something in Yuno through your unique referral link.
Startup marketing with SEO
By implementing SEO best practices, ABZ Creative Partners is building Yuno a fantastic foundation for future online marketing efforts by helping improve their presence in search results.
That’s much easier said than done. But here are a couple of SEO tips for startups to get you going:
- Do competitive research around your company’s name.
Are branded domain names already taken? What about social profiles? It’s easier to rank for branded terms if the company name isn’t common or competing for unrelated searches.
Think about an online music streaming services that specializes in weird or wacky songs. Naming your company “Looney Tunes” will result in a tough time ranking in Google because another company already dominates that keyword.
- Implement SEO best practices from the beginning
In the first edition of ABZ’s SEO checklist series, we wrote in detail about how SEO should be considered in the earliest stages of website development. Going back and trying to fix things that were in place from the start sets you back.
- Know your keywords and concepts
Are you a cashback site or a social commerce platform? Do you sell lightly salted peanuts or roasted peanuts? Knowing how people search to find websites like yours helps develop your brand’s voice, which in turn also helps SEO.
Create a list of high-level strategic terms and incorporate them in your website’s title tags, meta descriptions, subheads and body copy.
- Ensure your website has no technical SEO errors
A search engine can only rank your website if it can properly crawl your site and include it in its index. Make sure that your content isn’t blocking search engines, your content isn’t duplicative, and that your website’s code is flawless.
- Practice PR-driven link building
A new company doing amazing things is newsworthy. Make sure that your activities are getting noticed and written about.
While you’re at it, make sure that all news articles include a link back to your website. These links help build trust with search engines and ultimately rank you higher for chosen keywords.
- Track, measure and optimize
Mr. Google won’t call you up when you’re doing something wrong. That’s why creating goals and establishing metrics for tracking and measuring performance is critical. Weekly, and even daily, measurement is important to improving rankings.