ABZ Creative Partners
Blog

Digital marketing

Digital marketing is about so much more than just likes, clicks and opens.


We help our clients navigate the evolving digital landscape by creating experiences that resonate, inspire and engage their audiences.

 

From mobile-optimized website design, SEO and paid search campaigns to content development and social media marketing, we offer a full range of digital marketing agency capabilities.

Our methods are built on a process of continual improvement with unique research, analysis, tracking, forecasting and benchmarking methods that reveal actionable insights for improved ROI.

 

Simply put, our goal is to help you reach your goals. We do this by telling unforgettable brand stories that are accessible anywhere, anytime.

Search engine optimization (SEO) strategy

Where do you rank?

We are passionate about bringing more volume and high-quality traffic to our clients’ websites and applications. We use SEO best practices to optimize on- and off-page search engine-ranking components. We also developed a proprietary keyword research process that focuses on the intricacies of local, mobile, auto-complete and universal search types. Overall, we believe the best SEO strategy is one that earns links the right way – with user-friendly web design, organized site architecture and quality content. We’re devoted to Google’s search algorithm and work tirelessly to improve our clients’ website search engine results page (SERP) rankings.

Search engine marketing (SEM) strategy

Are you throwing away valuable web marketing dollars?

Long gone are the days of annoying pop-up ads. Now, extremely targeted paid search and display advertising campaigns strategically place relevant ads in front of audiences anytime, anywhere. Before we deploy any pay-per-click (PPC) campaign, we research industry keyword phrases and then create custom campaign landing pages so your advertising messages are relevant, measurable, cost-effective and fully integrated. Our SEM strategy is a process of nonstop refinement – continuously optimizing, measuring, iterating and optimizing some more. We are Google Adwords certified, so we know that platform inside and out.

Web design

Everyone needs a place on the Web – does yours reflect who you are or what your audience needs?

Just one word: responsive. Your website can’t survive if it’s not able to thrive on multiple user platforms. We create mobile-optimized websites that are responsive to screen resolution differences so your users have the best possible experience whether they’re on desktops, tablets or smart phones. Our design is always driven by data to ensure your goals are met – and exceeded – in both the long and short term, including building sales conversions and customer loyalty while educating.

Microsites

A little slice of brand campaign heaven

Every major integrated campaign, whether it’s a new product promotion or corporate initiative, can benefit from the engagement that custom-developed microsites can offer. We design mobile-optimized microsites that act as branded content hubs for comprehensive marketing campaigns that integrate with social media, e-newsletters, direct mail and paid search advertising. These landing pages are created with your unique marketing goals in mind and incredible user experiences at heart. Better still, they are built to track engagement and precisely measure your campaign results.

Social media marketing

Want to go viral? We can make it happen.

We don’t do social. We live social. Social media allows brands to join customer conversations in real time, and we’re dedicated to ensuring there’s a sustained social buzz about you. Our strategies, metrics and marketing plans are proven to drive engagement and boost influence and fan base across the most important social media platforms, including Facebook, Instagram and Twitter. And as with all our digital marketing, we never stop analyzing and benchmarking to increase likes, mentions, shares, comments and tags.

website analytics

What’s the point in marketing if the results aren’t measurable?

Whether it’s social media, email marketing, SEO, PPC or integrated campaign development, we immerse ourselves in data to uncover trends and learn what really drives consumer engagement. Our marketing process involves separate phases of research, discovery, strategy and content development. The beauty of online marketing is the ability to measure results and fine-tune campaigns to achieve higher ROI. We’re analytical zealots who can’t help but smile at the words dashboards, forecasts and statistical analysis. And we’re passionately dedicated to measuring your success so you know exactly who received your message, who’s engaging with you and how to market to them in the future.

Email marketing

Crack into that inbox with targeted, responsive messaging

Email marketing is one of the most cost-effective ways to deliver quality content to targeted audiences, develop leads and raise brand awareness. We design mobile optimized e-newsletters and e-blasts that are responsive to different devices and screen sizes. Our approach is a continuous process of rigorous analysis, split testing and optimization. We pride ourselves in targeting delivery by location, demographics and interests for exceptional email performance (far more then just higher open rates) and more conversions. The proprietary analytical process we’ve developed helps us fine-tune content and approach based on customer behaviors and past performance.

Mobile marketing

Because your customers won’t forget their bad Web experience

We’ve all been there – you’re just a few clicks away from completing an online transaction, except you’re navigating the checkout option on the go and the mobile website just isn’t displaying correctly on your smart phone. We know that extra 20 seconds of inconvenient zooming and clicking is the difference between a loyal customer and an angry, former one. In a world dominated by shrinking display screens and 140-character snippets of information, we ensure all your Web marketing is extremely mobile friendly – from fingertip-accessible, mobile-targeted digital marketing (search, display and social media) to data-driven, mobile-optimized websites.

Infographics

A picture’s worth that whole white paper

We’re passionate about design, analytics and crystal-clear communication. Marry them all together and it makes sense why we love infographics. Visualizing complex forms of data – quickly and efficiently – is the key to communicating ideas and information in the digital world. We view infographics as part press release, part white paper and part illustrated story. The best infographics are the ones that tell a compelling story that audiences want to share across visual-heavy social media platforms, such as Pinterest and Facebook. They’re the perfect complement to both internal and external marketing campaigns, and can improve your overall digital marketing efforts and website traffic. Our infographic design process is one of intense research and discovery to reveal the most visually striking insights to capture your audience’s attention.

“Digital marketing gives us the chance to be relevant like never before, with unlimited possibilities to deliver a meaningful experience. Finding the right audience is an ever-evolving science. The ability to measure and adapt ensures smart spending.”

 

Elizabeth Engle, Senior writer | Strategist