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Not all parenting one-liners passed down through the generations are unhelpful. In fact, as a dad who’s also a marketer, I see a lot of cross over between the things I say to my children and some strategic marketing best practices, especially within emerging digital...

Brand journalism is not new. Evidence of brand reporting and content creation can be found throughout history. However, brand journalism burst into the modern era in 2011 when Cisco launched its own news website, The Network, and hired journalists to write for it. By the fall...

You see it in the news and wonder, “Why didn’t I think of that?” New businesses, and Internet startups in particular, are thrilling to be a part of. But those overnight success stories are far and few in between. For every single success story you...

“Should your organization hire a chief content officer?” speaker Rebecca Lieb, Altimeter Group’s digital advertising and media analyst, asked at a recent digital marketing conference. “The new era of marketing is all about creating a culture of content. In short: You can’t afford not to...

Content is king, right? You’ve heard it a million times. In fact, you might not even read the rest of this post because you’re so tired of hearing about it. But do you really know why content is king? I’ll give you a hint: it...

A common misconception is that search engine optimization (SEO) wizards can just wave our wands and make websites rank on the first page of Google. I’m letting you in on a little secret – we’re muggles just like you. And there is no magic, one-size-fits-all formula...

With more than 70 million total users generating approximately 90 percent of total social media shares online, Pinterest provides a unique environment for engaging your target audience and showcasing your brand. Harness the power of Pinterest for your social media strategy with these five simple...