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Disclaimer: This is not a post about why email marketing is important, nor what content is necessary to enhance your campaigns. I'm speaking primarily from a design standpoint, as that is my expertise as a user experience designer. There is...

In the world of digital, we’re all fighting for attention – we know this all too well as marketers. So finding something unique to captivate your audience is key to success. And in this ever-changing, highly visual medium, that can be quite the challenge....

Most digital marketing managers and email-marketing specialists have developed their own techniques, processes and benchmarks for success over time. But with rapid changes in the ways audiences consume content, it’s important not to get too comfortable with your email marketing habits. Even though it is one...