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With the ability to see up to an estimated 10 million colors, our eyes are constantly bombarded with a wide spectrum. But how do these colors affect us? As a designer or marketer, it’s essential to understand the lasting effect of color on emotion and...

We are evolving creatures, especially in how we think as consumers. Things are competing for our attention, loyalty and money everywhere we look. So brands have to up our game to both grow our customer base and nurture existing clientele. It's not enough to rely...