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In prepping for an upcoming trip to Europe, I’ve spent endless hours searching online for bus tickets, hostels and other travel information. As a designer, I can’t help but notice some trending elements across the web. I’m also keenly aware of how much more likely...

Research shows that you have 10 seconds to pique interest before a website visitor decides to stay or leave. That’s it – just 10 seconds. According to the Neilson Norman Group, 28 percent is the theoretical maximum amount of words users would be able to read on...