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Our fresh fall infographic chronicles the exponential growth of pumpkin-flavored products – with sales up 79 percent since 2011. Good old pumpkin pie filling still dominates market share, with $135 million in 2014 sales. But other innovative products are gaining ground, with dog food sitting in...

Not all parenting one-liners passed down through the generations are unhelpful. In fact, as a dad who’s also a marketer, I see a lot of cross over between the things I say to my children and some strategic marketing best practices, especially within emerging digital...

Brand journalism is not new. Evidence of brand reporting and content creation can be found throughout history. However, brand journalism burst into the modern era in 2011 when Cisco launched its own news website, The Network, and hired journalists to write for it. By the fall...

It was a crisp Saturday afternoon in the fall of 2003 when a group of fellow graduate students and I gathered at Starbucks to discuss a class project. While waiting to place my order, I noticed a new seasonal beverage featured on the blackboard above...

With more than 70 million total users generating approximately 90 percent of total social media shares online, Pinterest provides a unique environment for engaging your target audience and showcasing your brand. Harness the power of Pinterest for your social media strategy with these five simple...

If your hospital will soon be celebrating a big milestone such as an important anniversary, grand opening or some exciting news, the right planning can create a lasting impression with employees, current patients and prospective patients....