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You’ve got your gear, you’re ready to shoot. Before you get started, here are a few tips to make sure you’re getting the most out of your smartphone video. 1. Watch out for ambient noise — it will be difficult to edit out later, maybe impossible to...

YouTube’s billion plus users watch hundreds of millions of hours of video every day. Facebook boasts more than 1 billion video views daily. Adding video to your marketing mix is no longer a subject for debate — it’s a must to engage online audiences. More and more...

“Should your organization hire a chief content officer?” speaker Rebecca Lieb, Altimeter Group’s digital advertising and media analyst, asked at a recent digital marketing conference. “The new era of marketing is all about creating a culture of content. In short: You can’t afford not to...

Every day, 100 million internet users watch online video. Video is proven to have higher information retention than other forms of media. Learn why and how to embed a YouTube or Vimeo video into your website’s HTML....

You’ve got a great plan for video marketing — don’t let it fall flat by missing the mark on content. Sure, you probably know the basics of conducting an interview, you may even have loads of experience, but don’t underestimate the unique challenges of video. These...

Good video content produced quickly and inexpensively can be a great low-investment, high-return tactic for any strategic marketing campaign. When producing video in-house, follow these tips for interviewing subjects and composing your finished product. Minimize background noise. Beware of ambient (background) noise such as air conditioners, loud...