ABZ Creative Partners
  • Chris Silveira
    Posted at 20:03h, 27 October Reply

    Just curious but did abz creative help craft the 70 /20 /10 content strategy for Coca-Cola?

    • Ryan Edwards
      Ryan Edwards
      Posted at 19:31h, 30 October Reply

      Thanks for commenting Chris and sorry for the delay in response! Coca-Cola’s marketing mission statement (“Content 2020”) is the brainchild of Coca-Cola’s Jonathan Mildenhall, VP Global Advertising Strategy and Creative Excellence. The 70/20/10 rule is featured in Part Two of their Content 2020 video series which I highly recommend watching: http://www.youtube.com/watch?v=fiwIq-8GWA8.

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