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Brand journalism is not new. Evidence of brand reporting and content creation can be found throughout history. However, brand journalism burst into the modern era in 2011 when Cisco launched its own news website, The Network, and hired journalists to write for it. By the fall...
It’s up to marketers to guide what brand messages we see and what that something we feel is. But one thing is increasingly obvious: Storytelling is essential to well-rounded marketing strategy....
You see it in the news and wonder, “Why didn’t I think of that?” New businesses, and Internet startups in particular, are thrilling to be a part of. But those overnight success stories are far and few in between. For every single success story you...
With the ability to see up to an estimated 10 million colors, our eyes are constantly bombarded with a wide spectrum. But how do these colors affect us? As a designer or marketer, it’s essential to understand the lasting effect of color on emotion and...
Part 1 of this series discussed the marketing benefits of speaking engagements and how to use those opportunities to engage with current and former clients. Here in Part 2, we examine new business and lead generation from speaking opportunities. ...
Would we be toasting to freedom and fireworks on July 4 if the heroes of early American history had fallen victim to poor marketing strategy? This Fourth of July – in between grillin’ and chillin’ – imagine if our nation’s struggle for independence had taken...
On-page SEO factors are specific traits of a given web page that can influence search engine ranking. The beauty of on-page SEO is that you have complete control over these important search signals. These attributes form the foundation of SEO and are what many in...
We frequently find that clients and prospects are frustrated with inconsistency in producing their brand colors. Accurate color reproduction is a huge challenge today for all firms. But it is a challenge that can be successfully met with the right approach, due diligence and testing....
In prepping for an upcoming trip to Europe, I’ve spent endless hours searching online for bus tickets, hostels and other travel information. As a designer, I can’t help but notice some trending elements across the web. I’m also keenly aware of how much more likely...