With a new calendar year comes the chance to start fresh – and that includes your marketing strategy. If you’re still allocating your 2017 marketing budget, consider ABZ’s top five trends for the coming year. Make sure to hit all of these focus areas!...
Too often, marketing is exclusively focused on bringing new customers into the funnel. While nowhere in the marketing mix is a plan for cultivating existing customers to stay loyal and ultimately become brand ambassadors. Advertising agencies and clients alike are equally guilty of this....
Not all parenting one-liners passed down through the generations are unhelpful. In fact, as a dad who’s also a marketer, I see a lot of cross over between the things I say to my children and some strategic marketing best practices, especially within emerging digital...
To achieve social media success, there are certain daily "chores" needed to build online relationships, long-term loyalty, retention and brand ambassadors. Your marketing team is either in one of two camps: one, you’re already up and running on multiple social media channels; or two, you are...
There are hundreds of premium search engine optimization (SEO) tools available, but navigating which paid and free SEO tools are the best is an enormous task. Paid tools are absolutely necessary in that they provide advanced features, automated reporting options, custom segmentation, competitive intelligence, and...
Most digital marketing managers and email-marketing specialists have developed their own techniques, processes and benchmarks for success over time. But with rapid changes in the ways audiences consume content, it’s important not to get too comfortable with your email marketing habits. Even though it is one...