OMG. AHHHH. TGIF. Holy S*&$. These are just some of the emotions I go through every time I finish writing an article. I don’t know about you, but writing content is an emotional roller coaster that finally ends when you finish. The uncertainty is gone. Your...
Too often, marketing is exclusively focused on bringing new customers into the funnel. While nowhere in the marketing mix is a plan for cultivating existing customers to stay loyal and ultimately become brand ambassadors. Advertising agencies and clients alike are equally guilty of this....
Disclaimer: This is not a post about why email marketing is important, nor what content is necessary to enhance your campaigns. I'm speaking primarily from a design standpoint, as that is my expertise as a user experience designer. There is...
It’s up to marketers to guide what brand messages we see and what that something we feel is. But one thing is increasingly obvious: Storytelling is essential to well-rounded marketing strategy....
In the world of digital, we’re all fighting for attention – we know this all too well as marketers. So finding something unique to captivate your audience is key to success. And in this ever-changing, highly visual medium, that can be quite the challenge....
Most digital marketing managers and email-marketing specialists have developed their own techniques, processes and benchmarks for success over time. But with rapid changes in the ways audiences consume content, it’s important not to get too comfortable with your email marketing habits. Even though it is one...