SEO and ROI – nothing polarizes digital marketers more. Let’s face it, marketing budget decisions are often made based on a channel’s expected ROI, or return on investment. And that’s a good thing. ROI can be a marketer’s best friend because it can quantify the value...
A website audit is an investment that everyone should make at least every three years. This becomes a working document that establishes a baseline and helps you set and measure website performance goals. By understanding who is using your site and how they are using...
Google serves up geo-targeted results based on your desktop’s IP address or your mobile phone’s GPS location. Local SEO is the process of optimizing a business for specific categories of products and services in a specific geographic location. When done correctly, it can boost impressions,...
The truth of link building is that quality links are natural byproducts of a well thought out marketing plan. Are there certain tactics to building links that don’t necessarily require fantastic content? Yes. Am I going to teach you some of those tactics in this...
You see it in the news and wonder, “Why didn’t I think of that?” New businesses, and Internet startups in particular, are thrilling to be a part of. But those overnight success stories are far and few in between. For every single success story you...
On-page SEO factors are specific traits of a given web page that can influence search engine ranking. The beauty of on-page SEO is that you have complete control over these important search signals. These attributes form the foundation of SEO and are what many in...
Content is king, right? You’ve heard it a million times. In fact, you might not even read the rest of this post because you’re so tired of hearing about it. But do you really know why content is king? I’ll give you a hint: it...
“Mobilegeddon” has been coming for a long time now. But on February 26, 2015, Google made it official on their Webmaster Central Blog. In a massive effort to provide the highest quality search results that are optimized for all devices, Google will begin to rank...
Google thinks of high quality backlinks as “testimonials” for your website and rewards you for them. Similarly, any links that Google deems unnatural, spammy or toxic can cause your organic traffic to plummet, and in extreme cases, even cause Google to de-index your site from...
If you’ve read the other parts of this SEO series and you’re not having fun yet, don’t despair because this one is bound to get you excited. In part five of this SEO checklist series, we discuss how URL redirections and site architecture play an...
The old adage, “keep your friends close and your enemies closer,” is very appropriate when it comes to search engine optimization. How your web pages stack up against others is the difference between getting new leads and not. A 2013 study by Chitika, an online...
If you’re reading this, chances are you have resolved to be more diligent about blogging in the new year as part of your marketing strategy. Or maybe your resolution is to finally throw your hat into the ring as a blogger....
Before diving into the nitty-gritty, all search engine optimization experts know that detailed keyword research is the foundation of SEO. One must understand when, how, and most importantly, what, people are searching before one can begin to optimize content....
Welcome to part two of our SEO checklist series that focuses on where to start an SEO campaign. Step one is creating a website audit scorecard to measure the overall SEO health of your site. Whether you’re an in-house expert, an agency guru or an...
This first part of our 12-part SEO checklist series covers: the basics of search engine optimization (SEO), why your website needs it, how to pick a good SEO agency, and why SEO should be involved in the beginning stages of any digital strategy....
A common misconception is that search engine optimization (SEO) wizards can just wave our wands and make websites rank on the first page of Google. I’m letting you in on a little secret – we’re muggles just like you. And there is no magic, one-size-fits-all formula...
There are hundreds of premium search engine optimization (SEO) tools available, but navigating which paid and free SEO tools are the best is an enormous task. Paid tools are absolutely necessary in that they provide advanced features, automated reporting options, custom segmentation, competitive intelligence, and...