A website audit is an investment that everyone should make at least every three years. This becomes a working document that establishes a baseline and helps you set and measure website performance goals. By understanding who is using your site and how they are using...
In prepping for an upcoming trip to Europe, I’ve spent endless hours searching online for bus tickets, hostels and other travel information. As a designer, I can’t help but notice some trending elements across the web. I’m also keenly aware of how much more likely...
In the world of digital, we’re all fighting for attention – we know this all too well as marketers. So finding something unique to captivate your audience is key to success. And in this ever-changing, highly visual medium, that can be quite the challenge....
“Mobilegeddon” has been coming for a long time now. But on February 26, 2015, Google made it official on their Webmaster Central Blog. In a massive effort to provide the highest quality search results that are optimized for all devices, Google will begin to rank...
Every day, 100 million internet users watch online video. Video is proven to have higher information retention than other forms of media. Learn why and how to embed a YouTube or Vimeo video into your website’s HTML....
If you’ve read the other parts of this SEO series and you’re not having fun yet, don’t despair because this one is bound to get you excited. In part five of this SEO checklist series, we discuss how URL redirections and site architecture play an...
In the spirit of Halloween, we present the authoritative guide to how digital marketers can stay sharp in the event of a global vampire apocalypse. So bury those “Buffy the Vampire Slayer” DVDs, get rid of your garlic, stash any silver, and prepare to target...
Research shows that you have 10 seconds to pique interest before a website visitor decides to stay or leave. That’s it – just 10 seconds. According to the Neilson Norman Group, 28 percent is the theoretical maximum amount of words users would be able to read on...